In 2016 Redcon1 was nothing but living room talk between CEO Aaron Singerman and friends. The idea was to start a new nutritional supplements company the would take the industry by storm and become a leader in the industry.

The Challenge

The idea was solid! But how does a new brand stay in the mind of consumers after the social media influencers stop talking about it?
The fitness and bodybuilding industry has a look and feel to it. All the brands copy each other's C+ homework. Well, instead we decided to go against the grain and create a clean, modern, yet tough looking brand identity that still represents the grittiness of body building to go along with an amazing name like Redcon1.

Design with Grit

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